In September of 2013 Osborne Holdings was founded in Singapore, and set out to be the hottest music event company in South East Asia. In late 2014 we rebranded as Eyes To The Front, incorporated marketing and artist management into what we do. The marketing component has since taken centre stage and we offer a range of marketing solutions to an eclectic variety of clients.

2016 saw the launch of our record label ETTF Music, and since then we have had industry leaders like &ME, Culoe De Song, Sasha and Stefano Ritteri playing our releases. Since 2017 we have been curating the regional acts for the Resistance Stage at Ultra Singapore, and have extended our reach to include Bali, Kuala Lumpur and Hong Kong.